Made for Canada podcast

The marketing podcast for Canadian independent business owners.

Most marketing advice is made for big companies with big budgets and full teams. Made for Canada is for the owner doing it themselves, or with a small team.

Listen on Spotify Start with the five-part series
The Made for Canada podcast open in Spotify on a phone

Start here

The Random Acts of Marketing Trap

A five-part introduction to owner-led marketing: why working harder at marketing doesn't fix it, and what to build so it does.

Listen to the series
  1. 1

    You're Not Bad at Marketing. You're in a Trap.

  2. 2

    Why Doing More Won't Fix It

  3. 3

    The CMO Hat

  4. 4

    Start, Stabilize, Scale

  5. 5

    What to Do at Each Stage

"I listened to the 5 part Random Acts of Marketing Trap last night on my drive home from the college and holy smokes, did it make sense!"
Tom Mikel, PEC Wood Company

After the series

Ready to step out of the trap?

Start Stage 1 of Owner-Led Marketing. In the free Build Your Marketing Structure workshop, you make the three decisions all your marketing is built on.

Start the free workshop

Want the full picture first? See how Owner-Led Marketing works

Get each episode by email

One email a week with the new episode, owner-led marketing thinking, and invitations to upcoming workshops.

Join the email list

Made for Canada is hosted by Cheyanne O'Driscoll of CO' Marketing.