Owner-led marketing is marketing built for Canadian independent businesses and the owners who lead them.

The right pieces, built in the right order, by you.

See the five stages

Most owners are stuck in random acts of marketing

Plenty of effort, with no plan underneath it.

  • 87%of owners do their own marketing
  • 86%market without a plan
  • 54%spend most of their time on social media. Only 10% say it brings the most customers.

From a 2026 survey of 103 Eastern Ontario owners. Read the report

What owner-led marketing is, in 15 minutes

Three things make it owner-led

  • Compounding

    This year's work still pays off next year.

  • Actionable

    One owner can do it in the hours available.

  • Relational

    It grows from your relationships and reputation.
BUILDING YOUR Owner-Led Marketing 1 MarketingStructure Market Offer Journey 2 MarketingStack Brand Content Funnel Go-to-Market 3 Core System(CMS) Monthly Content Annual Plan 4 Growth System(GMS) Audience Building Sales Campaigns Quarterly Plan 5 Mature System(MMS) Expansion Retention Campaigns Year 1Year 2Year 3+ YOUR OWNER-LED MARKETING SYSTEM, BUILT YEAR BY YEAR

Always know what to work on next

Five stages, one at a time, matched to where your business is.

  • 1. StructureWho you serve, what you offer, how people buy.
  • 2. StackYour brand, content, funnel and go-to-market.
  • 3. CoreProve people want it.
  • 4. GrowthGet steady sales.
  • 5. MatureMake more money.

Growth with no ad or agency spend

$90K to $152KKaoru Miller, Cha Cha Tea
Annual revenue over four years.

"I don't just do random marketing anymore."

$680 to $2,411Tina Logassi, Prim Heirloom Designs
One product line, a year apart, from her first campaign.

"Everything was broken down into digestible deliverables, so it never felt overwhelming."

Up 28%Katlyn Alyssa, Katlyn Alyssa Inc.
Revenue in one quarter, after ending a $1,500-a-month content contract.

"I have a brand that FEELS like me, with core values and clear messaging."

All three trained with Cheyanne. Figures as reported by each owner. See the report

Start with Stage 1, free

Get clear on who you serve, what you offer, and how people buy from you.

Start the free course Or listen to the podcast first

Then build your Marketing Stack

On average, owners who complete it report:

  • 3xmore confidence in their marketing
  • 2xmore marketing action taken

Three ways to take it

  • On demand

    At your own pace.

  • In a group

    With other owners, live.

  • One-on-one

    With Cheyanne directly.
Apply for training

For organizations

Bring the findings or the training to your members. Book a call

Who's behind it

Created by Cheyanne O'Driscoll. A CO' Marketing program. Book a consulting call