Marketing strategy and consulting

Marketing strategy for established businesses, organizations and communities.

Cheyanne O'Driscoll works directly with established businesses, business support organizations and local governments to turn marketing into a clear plan they can carry out.

Book a 30-minute call

Cheyanne O'Driscoll

Established businesses

A clear marketing strategy your team can carry out.See growth strategy

Business support organizations

Training and seminars for the business owners you serve.See training and seminars

BIAs, municipalities and regions

Research, strategy and campaigns for your district or region.See place-based marketing

For established businesses

Growth strategy in three steps

For businesses ready to grow that want their marketing to follow a plan. Start with an audit, move to a strategy, and add advisory support for as long as it's useful.

Start here

Growth Marketing Ladder Audit

$1,500

A structured review that shows what's holding your marketing back and where to focus next.

  • What's working and what isn't
  • Your priorities for the next 90 days
Request an audit
Project

Growth and Campaign Strategy

$5,000 to $10,000

A focused engagement that ends with a campaign ready to run.

  • What to sell, and when
  • How it fits the way your customers buy
Book a call
Ongoing

Monthly Advisory

$1,500 a month

Ongoing strategic guidance as you run and refine your marketing.

  • Help with decisions and priorities
  • Support while you carry it out
Book a call
28%
"Q1 2025 gross revenue is up 28% over Q4 2024."Katlyn Harvey-Van Alstine, bookkeeping company owner, Katlyn Alyssa Inc.

For small business centres, CFDCs and support organizations

Owner-Led Marketing training for the owners you serve

Owner-Led Marketing is a five-stage training program that teaches micro and small business owners to build their own marketing. Bring it to your members, clients or community.

See how Owner-Led Marketing works

Business owners working at round tables during a marketing workshop

Owners at a Bay of Quinte Small Business Week workshop.

The program at a glance

BUILDING YOUROwner-Led Marketing1MarketingStructureMarketOfferJourney2MarketingStackBrandContentFunnelGo-to-Market3Core System(CMS)Monthly ContentAnnual Plan4Growth System(GMS)Audience BuildingSales CampaignsQuarterly Plan5Mature System(MMS)ExpansionRetentionCampaignsYear 1Year 2Year 3+YOUR OWNER-LED MARKETING SYSTEM, BUILT YEAR BY YEAR

How to bring it to your owners

Cohort program · Online

Host a Marketing Stack cohort

A small group of your owners builds their Marketing Stack together over several sessions: brand, content, funnel and go-to-market.

The Marketing Stack has run with cohorts of owners through Grow to Lead, where Cheyanne is program lead.

  • Opens with the Marketing Structure workshop, which helps fill and prepare your cohort
  • Structured so owners take part and finish
  • Delivered online
Workshop · In person or online

Marketing Structure workshop

Owners make the three decisions their marketing is built on: who they serve, what they offer and how people buy. Included with a cohort or booked on its own.

Workshop · Annual

Annual Marketing Priorities workshop

Owners set their marketing priorities for the year ahead. A first step into Owner-Led Marketing.

Speaking · In person or online

Seminars and keynotes

A presentation for your event, AGM or Small Business Week, built on Cheyanne's consumer and market research: how local people shop and how independent owners market.

Owners who complete the Marketing Stack report, on average:

3xmore confidence in their marketing

2xmore marketing action taken

"I would highly recommend Cheyanne as a speaker or marketing workshop facilitator."
Kerry Ramsey, WE-CAN Project manager and founder of Fresh Idea Collective

For BIAs, municipalities and regional initiatives

Place-based marketing

Research, strategy and campaigns that help a district or region attract people and keep spending local.

Cheyanne O'Driscoll presenting at Bay of Quinte Small Business Week

Presenting at the same Small Business Week workshop.

  • Consumer and market reports

    Research on how people in your area shop and how your local businesses market.

  • Shop local campaigns

    Campaigns that turn attention into local participation and spending.Campaign concept, coordination with participating businesses, and messaging.

  • Strategy and plan facilitation

    A structured planning process for committees and boards.A shared direction, agreement across stakeholders, and a plan you can carry out and build on.

  • Place-based marketing projects

    Project work for a district, town or region.Place branding, campaign development and marketing strategy.

About Cheyanne O'Driscoll

A marketing strategist in Quinte West, Ontario, and a fourth-generation entrepreneur. She leads CO' Marketing and created Owner-Led Marketing.

  • 250+independent businesses served
  • 8years leading CO' Marketing
  • 103owners surveyed for her 2026 small business marketing report. Read the report

Book a 30-minute call

Tell Cheyanne what you're working on. You'll leave knowing which option fits.

Book a call

Run a small business and do your own marketing? Start with Owner-Led Marketing