Most marketing advice is made for big companies with big budgets and full teams.
Made for Canada is for the owner doing it themselves, or with a small team, and figuring it out as they go.
Start with The Random Acts of Marketing Trap: a 5-part introduction to owner-led marketing.
It covers:
You're Not Bad at Marketing. You're in a Trap.
Why Doing More Won't Fix It
The CMO Hat
Start, Stabilize, Scale
What to Do at Each Stage


I just discovered your podcasts, and they are EXCELLENT! Wow, amazing work, they are so good and so helpful, what an awesome resource. THANK YOU!
I listened to the 5 part Random Acts of Marketing Trap last night on my drive home from the college and holy smokes, did it make sense!"
Tom Mikel, PEC Wood Company
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