Marketing Skills Training Courses for Small Business Owners

Practical 4-week courses to help small business owners and independent entrepreneurs learn the key marketing skills they need to grow their business.

Marketing Skills Training

Structured, skills-based courses for small business owners and entrepreneurs ready to build real marketing strategy.

Each course is available in two formats—live or on-demand—depending on how you learn best.

Live Course : $1,000
Includes four weekly sessions, a custom GPT tool, an implementation guide, and two 1:1 sessions: a 30-minute strategic orientation and a 60-minute strategy review.

On-Demand Course: $600
Available the month after each course runs live. Includes all core materials—recordings, custom GPT tool, and implementation guide—to work at your own pace and build your strategy step by step.

Core Marketing

Build your marketing stack and connect with your market.

Runs live in November

Social Media & Email

Build an audience and create demand with clear, consistent content.

Runs live in April

Sales Campaigns

Plan and promote a high-impact sales campaign to generate sales for a service or product.

Runs live July-August

Annual Marketing Plan

Create a marketing plan that supports your business goals and growth all year.

Runs live in January

What You’ll Gain:

Clarity and structure.
Each course walks you through a focused process to build a marketing strategy that fits your business and goals.

Practical tools.
You'll leave with a complete strategy, a custom GPT to support execution, and an implementation guide to apply what you've learned.

Confidence to move forward.
No more guesswork. These courses help you make clear, informed decisions about your marketing—without overcomplicating it.

4 Marketing Skills Courses

Learn the key skills and systems you need to be your own Chief Marketing Officer and grow your business.

April

Creating Demand: Social Media & Email

Build an audience and create demand with clear, consistent content. Leave with a working content calendar, a library of evergreen posts, and a plan for when, where, and how to show up.

View the Course

July & August

Sales Campaign Bootcamp

Plan and promote a high-impact sales campaign for Q4. You’ll leave with a clear strategy to market a specific offer during the biggest sales season of the year.

Registration Opens in May

November

Core Marketing 101

Build your marketing stack and connect with your market. Clarify your message, attract new leads, and create a system that builds trust and brings in customers.

Registration Opens in September

January

Annual Marketing Plan Intensive

Create a marketing plan that supports your business goals all year. You’ll map out your priorities, plan your campaigns, and set a strategy for sustainable growth.

Registration Opens in November

Format & Pricing

Four Live Zoom Sessions
Mondays from 9:00–10:00 a.m. EST (with Recordings)
April 7 to April 28, 2025
Investment
$1,000 (single payment)
Or two monthly payments of $600
All prices are subject to HST.
Enrolment Deadline
Closes April 4, 2025

Apply to Join

"I was way off in how I showed up for my audience. Instead of dwelling, I stayed open and followed Cheyanne’s guidance.

Realigning my message led to my biggest client ever—thanks to powerful, unsolicited referrals from my network.

Getting attuned to my audience has been pure gold for my visibility."

Jade Bodzasy, Founder

Emotional Intelligence Consulting Inc.

Meet Cheyanne

Cheyanne O'Driscoll

CO' Marketing

Consultant & Coach

Cheyanne O’Driscoll is the founder of CO’ Marketing and the creator of the Market Confidence™ Framework.

Over the past six years, she has worked with more than 200 small business owners, helping them build clear, effective marketing systems that support real business growth.

Her work is grounded in a practical, trade school-style approach—focused on hands-on learning, real-world tools, and marketing strategies that actually get used.

Cheyanne’s focus is on professional development for entrepreneurs: giving business owners the skills, structure, and confidence to market their businesses with clarity and purpose.